Dear Sir/ Madam,

Re : Advisory to all MFDs to refrain from using the words Mutual Fund in their /  e-mail labels

Recently certain instances were brought to the notice of AMFI and SEBI, wherein the mutual fund distributors had adopted Email labels suffixed  with the words "Mutual Fund" [for example, "ABC Mutual Fund"<newsletter@ABC.com> or  XYZ Mutual Fund<no-reply@XYZ.co.in>" {where ABC & XYZ are  the names of the ARN holders} while sending promotional "no-reply" emailers regarding mutual fund investment.

While the concerned distributors were advised by AMFI to stop using such names immediately as  such email labels could be mistaken to have been sent by a genuine mutual fund by uninformed persons,  AMFI's ARN Committee and the Board of Directors of AMFI have expressed concern in this regard, andhave advised that mutual fund distributors should refrain from using the term "Mutual Fund" in their or email label or in their proprietary names in any manner.

You are advised to take note of the above advisory and ensure strict compliance with the same.

With Regards,

N. S. Venkatesh

Chief Executive

AMFI, Mumbai